In their seven years together, quarterback Johnny Unitas and coach Don Shula, kings of the fabled Baltimore Colts of the 1960s, created one of the most successful franchises in sports. Unitas and Shula had a higher winning percentage than Lombardi's Packers, but together they never won the championship. Baltimore lost the big game to the Browns in 1964 and to Joe Namath and the Jets in Super Bowl III--both in stunning upsets.
Collision of Wills: Johnny Unitas, Don Shula, and the Rise of the Modern NFL [Book]
New York Jets Super Bowl III 50th Anniversary Celebration
NY Jets celebrate 50th anniversary of Super Bowl III title
All the Way: My Life in Four Quarters: Namath, Joe, Mortimer, Sean, Yaeger, Don: 9780316421102: : Books
Joe Namath Made The Super Bowl An Event - Sports Talk Florida - N
New York Jets Super Bowl III rings turn 50 - Wild stories of buried treasure - ESPN
How Joe Namath's 1969 Super Bowl victory turned into cardboard gold for Broadway Joe - Sports Collectors Digest
Jets celebrate 50th Anniversary of Super Bowl III win (PHOTOS)
New York Jets Super Bowl III 50th Anniversary Celebration