Why the Super Bowl is losing the 18-49 demographic
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TV Rankings 2015-2016: CBS Set To Score Season Sweep With Super Bowl Boost – Deadline
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NFL viewership fell in nearly all demographics and all regions in 2016
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NUMBERS DON'T LIE! NFL AUDIENCE, ESPECIALLY 18-49 YO MEN, IS CRATERING!
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The NFL's 2017 ratings slide was mainly fueled by white viewers and younger viewers
Super Bowl television ratings - Wikipedia
The NFL Has a Problem That Will Not Go Away
