NFL Media on X: 🚨Most-Watched NFL Thanksgiving Day Ever🚨 *Total audience of 138 million -- highest Thanksgiving on record *Avg. viewership of 33.5 million -- highest Thanksgiving Day NFL average on record *
A regular-season NFL-record 42 million people watched Cowboys-Giants game - NBC Sports
Study Reveals Thanksgiving TV Viewership Was Undercounted
NFL TV ratings page, 2023 edition - Sports Media Watch
Giants-Cowboys Thanksgiving game sets NFL regular-season record with 42 million viewers - The Athletic
50 most-watched games of 2022 - Sports Media Watch
NFL Games Accounted for 75 of the 100 Most-Watched Broadcasts of 2021 –
Three years later, no need to worry about NFL television ratings
NFL Advertisers Spare No Expense as In-Game Unit Costs Set Records