The Pay TV Model Is Declining. The N.F.L. Is Still Banking on It. - The New York Times
Start of football season draws viewers back to their TVs - Los Angeles Times
National Football League on television - Wikipedia
NFL 'Sunday Night Football' to stay with Stamford-based NBC Sports until 2033
Nbc Sports Posts Largest Two-game Nfl Kickoff Weekend Audience Since 2015, Averaging Nearly 25 Million Viewers Across Nbc And Peacock
Super Bowl Ads Are Sold Out, Many at Record Prices up to $7 Million –
NBC SPORTS' PRESENTATION OF PATRIOTS-VIKINGS ON NBC, PEACOCK AND TELEMUNDO IS 2nd-MOST WATCHED PRIMETIME THANKSGIVING GAME EVER WITH 26+ MILLION VIEWERS - NBC Sports PressboxNBC Sports Pressbox
NBC Sports, Peacock Kick Off NFL Season with Milestone Audience
Super Bowl LVI - Wikipedia
NFL enjoys huge wild-card ratings, with a stronger slate up next: Sports on TV - The Athletic