Google wins NFL Sunday Ticket in latest signal of tech giants' hunger for live sports – GeekWire
Apple, Disney Are Final Bidders for NFL Sunday Ticket: Report
Google Reportedly Enters Bidding for NFL Sunday Ticket; Could Out-of-Market Games Air on in 2023? – The Streamable
Variety: Disney should preserve the Hulu brand at all costs, because Hulu generates more revenue per user than Disney+ : r/cordcutters
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NFL Sends Sunday Ticket Talks With Apple and Google Into Overtime - The New York Times
Two Finalists Emerge After Apple Back Out Of NFL Sunday Ticket Bidding - Daily Snark
Why Apple Might Push Deeper Into Sports Streaming - Barrons